TRUE IMPULSE

Trades Manufacturing Funnel Calculator

Model revenue targets and marketing investment based on inventory and industry benchmarks

Inventory & Turns

Total Inventory Value $900,000

Inventory Turns / Year 4x (Trades/Mfg: 3-6x)

Marketing Investment

Marketing Spend (% of Revenue) 5% (Trades/Mfg: 3-8%)

Revenue Target

Monthly Revenue Target $300,000

Bid Parameters

Average Project / Bid Value $15,000

Close Rate 25% (Trades: 15-35%)

Marketing Spend (% of Revenue) 5% (Trades/Mfg: 3-8%)

Revenue Model

$3.6M

Annual Revenue Target

$300K
Monthly Revenue Target

$15K

Monthly Marketing Budget

$180K

Annual Marketing Budget

Inventory $900K

↓ 4x turns/year

Annual Revenue $3.6M

↓ ÷ 12

Monthly Revenue $300K

↓ 5%

Marketing $15K/mo

$900K inventory × 4x turns = $3.6M/yr → $300K/mo × 5% = $15K/mo marketing