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Design Intelligence for Founders

Turn Instinct Into Acceleration

A multidisciplinary practice helping founders transform ideas into products that escape gravity.

What We Do

Where intuition meets structure. We help teams prototype the future.

Design Clarity

Cutting through noise to find the signal. Product design and UX strategy.

Narrative Craft

Stories that move people to action. Brand positioning and content.

Emerging Tech

AI, spatial computing, new interfaces. Prototyping what's next.

Systems Thinking

Design systems that compound over time. Small and opinionated.

THRUST Founder energy DRAG Market friction LEVERAGE WEIGHT

How Products Fly

You bring the thrust. We shape it into lift. Four forces determine whether products fly or fall.

  • T
    Thrust — Founder energy. Vision, drive, conviction.
  • L
    Leverage — Systems, positioning, capability.
  • D
    Drag — Market friction, complexity, indecision, and process waste.
  • W
    Weight — Market gravity, competition, and status quo.

Thrust > Drag + Leverage > Weight = Flight

Ready to build?

Let's turn your instinct into acceleration. Start a conversation about your next project.

Start a Project

Tell us the essentials. We'll reach out to schedule a discovery call.

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