Terms of Service

Last updated: March 2026

These Terms of Service ("Terms") govern all work performed by True Impulse ("we," "us," "Company") for clients ("you," "Client"). By accepting a proposal, paying an invoice, or engaging our services, you agree to these Terms.

Payment constitutes acceptance. By paying an invoice, you accept the associated Statement of Work and these Terms of Service.

1. Services

True Impulse provides design, product development, and go-to-market strategy services for founders and businesses. The specific scope, deliverables, timeline, and fees for any engagement will be outlined in a separate Statement of Work (SOW) or service agreement.

2. Engagement Process

Our typical engagement process includes:

  1. Initial consultation to understand your needs and goals
  2. Proposal and Statement of Work outlining scope, timeline, and investment
  3. Signed agreement and project kickoff
  4. Iterative development with regular check-ins
  5. Delivery and handoff

3. Payment Terms

Payment schedules are specified in each Statement of Work.

4. Intellectual Property

Your Content: You retain ownership of all materials, content, and intellectual property you provide to us for the project.

Deliverables: Upon full payment, you will own all rights to the final deliverables created specifically for your project, unless otherwise specified in the service agreement.

Our Tools: We retain ownership of our pre-existing tools, frameworks, methodologies, and any general-purpose code or components that may be incorporated into deliverables.

5. Confidentiality

We will treat your business information as confidential and will not share it with third parties except as necessary to complete the work (e.g., domain registrars, hosting providers). This obligation survives termination of our engagement.

6. Portfolio & Attribution

Unless you notify us otherwise in writing, we may include completed work in our portfolio and marketing materials, and may include a small "Site by True Impulse" credit on websites we build.

7. Client Responsibilities

To ensure project success, you agree to:

8. Changes and Revisions

Our service agreements include a defined scope and number of revision rounds. Changes outside the original scope may require a change order with additional fees and timeline adjustments.

9. Termination

Either party may terminate an engagement with written notice as specified in the service agreement. Upon termination:

10. Warranties & Liability

11. Third-Party Services

We may recommend or integrate third-party services (hosting, analytics, payment processors). You are responsible for agreeing to their terms and paying their fees directly. We are not liable for third-party service outages or issues.

12. Website Use

By using our website, you agree not to:

13. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California. Any disputes will first be addressed through good-faith negotiation. If unresolved, disputes will be settled through binding arbitration.

14. Changes to Terms

We reserve the right to modify these Terms at any time. Changes will be effective upon posting to this page. Your continued use of our services constitutes acceptance of the updated Terms.

15. Contact

For questions about these Terms of Service, please contact us at hello@trueimpulse.co.